Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top In this presentation, Andrew demonstrates the importance of environmental strategy in hard times, and shows you how leading companies... • Get Lean: Amp up your energy and resource efficiency to survive tough times • Get Smart: Use environmental data about products and supply chains for competitive advantage • Get Creative: Rejuvenate your innovation efforts by asking heretical questions such as “How might we operate with no fossil fuels?” • Get Going: Engage and excite employees to solve the company’s, the customer’s, and the world’s environmental challenges
Andrew makes the case that going green will help your company survive today’s travails, thrive as things get better, and emerge from the downturn as a leader.
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage This engaging talk by globally recognized green business expert, Andrew Winston, will... • Explore the environmental pressures and powerful stakeholders driving companies to go green • Describe the strategies and tools the world's best companies use to innovate and profit in this new, environmentally-sensitive world • Illuminate the hurdles companies face when trying to go green • Share stories of how leading companies use environmental thinking to build a strategic competitive advantage
Andrew makes the case that going green, especially during economic slowdowns, drives innovation and represents a new and fundamentally better way of doing business.
About Andrew Winston
Andrew Winston, founder of Winston Eco-Strategies, is the co-author of Green to Gold, the best-selling guide to what works – and what doesn’t – when companies go green. He is also the author of Green Recovery which helps companies use environmental thinking to survive the downturn, thrive when things get better, and dominate for years to come.
Andrew is a globally recognized expert on green business, and has appeared in major media, including The Wall Street Journal, Time, BusinessWeek, The New York Times, and CNBC. Andrew is dedicated to helping companies, both large and small, use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients include Bank of America, HP, Pepsi, Boeing, and IKEA.
Andrew bases his work on significant in-company business experience. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV. After these more traditional roles, Andrew pursued his passion to explore the overlap between business and environment. He served as the Director of the Corporate Environmental Strategy Project at Yale’s renowned School of Forestry and Environmental Studies.
Today, Andrew is a highly respected and dynamic speaker, reaching audiences of thousands of people around the world and acting as a practical evangelist for the benefits of going green. He also writes extensively on green business strategy, including a bi-weekly column for Harvard Business Online, regular pieces on Huffington Post, and a monthly strategy e-letter, Eco-Advantage Strategies. For his efforts, Andrew was recently named a “Planet Defender” by Rock the Earth.
Andrew received his BA in Economics from Princeton, an MBA from Columbia, and a Masters of Environmental Management from Yale. He lives in Riverside, CT with his wife Christine and two young sons.
"Green Recovery" is a useful guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.
Andrew Winston
