Marketing Survival Strategies for the Attention Economy One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.” Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.
Firms of all sizes (with clients of all sizes) struggle with the central question: How do we effectively cut through all the noise to establish authentic dialogue and relationships and… make money?
Join Jeremy Epstein, a “Marketing Navigator for the Attention Economy,” in a lively, interactive (and remarkable!) presentation that will: • Help you understand the fundamental macro-societal shifts impacting marketers • Provide guidelines for how to thrive as a marketer in the new environment • Share the ground rules for the new marketing • Educate you on the key concepts of using Social Media as a marketing channel • Offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy
How to Extend Your Personal Micro-Brand Using Social Media Join Jeremy Epstein, Marketing Navigator, in a lively, interactive (and remarkable!) presentation/discussion on building your personal Micro-Brand and how to use Social Media to do it.
This seminar will educate you on the latest trends in social networking and offer you the opportunity to get noticed, be recognized and facilitate your career growth and objectives. You will learn specific tools and techniques for how to extend your personal micro-brand online, reach out and make connections, and differentiate without making the huge mistakes of others.
You will learn the key elements of how to: • Define Your Story • Find, Cultivate, and Grow Your Network • Create a systematic, operationalized, and scalable approach In an attention economy, your personal brand is more important than ever.
About Jeremy Epstein
Jeremy Epstein graduated Phi Beta Kappa with a B.A. in History and a double minor in German and Economics from Johns Hopkins University and received two prestigious international fellowships. He spent a year as a DAAD scholar studying International Politics and Business at the Johann Wolfgang von Goethe University of Frankfurt and a year as a Monbusho scholar in International Relations at the International University of Japan in Niigata.
He then joined FACT Communications in Tokyo, where he oversaw interactive marketing projects for clients such as Heineken, IBM, and Unilever and was recognized with a Japanese “Webby” award for his work. In addition to executing one of the first email marketing campaigns in Japanese Internet history, he was co-chair of the Ecommerce special interest group at the American Chamber of Commerce in Japan.
Returning to the US, Jeremy joined Snickelways Interactive in New York City, a leading e-commerce development firm and was instrumental in growing the business from 20 to 150 employees. His clients included Tumi luggage, Rand McNally, and WebLoyalty.
Upon the burst of the dot-com bubble, Jeremy raised over a half a million dollars in private financing for an Internet start-up, SilentFrog. SilentFrog, a marketplace for services, was written up in both The Wall Street Journal and The Washington Post at the time. The company survived for two years, and generated revenue…but, alas, not enough profit.
Moving back to his native Washington, DC, Jeremy joined Microsoft where, over the course of over five years, he implemented numerous scalable community building and revenue generating programs. Jeremy’s efforts were recognized as US-wide best practices and he authored one of Microsoft’s most successful marketing blogs with over 110,000 views per month.
Jeremy is the founder of Jer979, LLC. His clients include Johnson & Johnson, Microsoft, Yes To Carrots, The New York Times best-selling author, Dan Pink and #1 The New York Times best-selling author of The Happiness Project, Gretchen Rubin. Ironically, Jeremy is the author of It's All on the Blog, DON'T Buy the Book.
A passionate technologist, Jeremy prides himself as early adopter with email (1991), a personal home page (1992), and blogging (2000).
Jeremy Epstein
