The Perfect VIP Photo Opp: Tips for Your Event Planning Checklist
By Jenny Taylor from the D’Amelio Network. Re-posted with permission.
The Stress-Free Event Photo Opp
A photo with your celebrity entertainer or big name speaker is a lasting treasure for your event guests.
Of course, like much of everything else in the live events business, there’s only one chance to get it right.
Earlier in my career, I was on the road with many high-stakes principals. I would run as many as five event photo opps a week for anywhere from 20 to 200 people. Feedback from the event planners on site was always so positive – they appreciated the process I used which made the whole experience much more manageable for everyone concerned.
It’s in that spirit that I thought I would share the details of this photo opportunity plan, which incorporates the best aspects I’ve seen used by the high-stakes figures whose staffs had honed this to a fine art. I hope this event planner advice is a useful addition to your event planning checklist.
Tips for Running a Seamless VIP Photo Opp
Plan for an appropriate amount of time and contract accordingly with the Principal. On average, plan for approximately 3-4 photos per minute*. The last thing you, and the Principal, want is for there to be guests left in line when it is time for the Principal to depart.
(*Please note: It is possible to move guests through the line more quickly, allowing you to get through a larger number of guests in the allotted time. Bear in mind that this may require additional staff/volunteers to assist and leaves little time for your guests to interact with the Principal.)
1. Select a photographer
- Make note of any restrictions the Principal may have (i.e. no flash), to make sure your photographer comes with the right equipment.
- Ask your photographer to bring a backup camera to ensure there will be no problems should he/she encounter an equipment failure.
2. Designate an appropriate space at your venue
3. Choose a backdrop
- Does your venue have a backdrop that will work well or will you have to bring one in?
- When considering solid color backdrops, choose a neutral color – navy blue and grey are excellent choices.
- If you are using flags, make sure they are displayed in the correct location. The flag should always be placed to the Principal’s right when facing the photographer or to the left of the Principal from the photographer’s perspective. Any other flag should be placed to the Principal’s left when facing the photographer or to the right of the Principal from the photographer’s perspective. For more information about flag etiquette, a good resource is: http://www.military.com/flag-day/us-flag-code.html.
- Before the Photo Opportunity begins, ask your photographer to take some test photos so you can make sure that the backdrop, lighting, and angle of the photo (waist up is best) is complimentary to both the Principal and your guests.
4. Arrange for enough staff members/volunteers (six is a great start) to run the Photo Opportunity efficiently. Please reference our diagram for staffing suggestions.
- Staff Assist #1 – Greets guests and helps get them lined up. If you need to collect information from your guests so that you can get their photo to them after the event, this is great opportunity to distribute notecards. Information to include on notecards: Name, phone number, email address and section for notes about attire (i.e. red dress, glasses and blue bow tie, etc.)
- Staff Assist #2 – Located towards the front of the line, this staff member can collect notecards if you are using them, ask guests to place their personal belongings* (name badges, purses, coats, conference materials, drinks, etc.) on the adjacent table, and helps with the flow of guests to Staff Assist #3.(*Please note: By guests leaving their personal belongings on the tables prior to their photo, this makes for a clean photo without a lot of extra stuff, and also helps decrease the number of guests pulling out their cell phones for “selfies.”)
- Staff Assist #3 – Gently “pushes” guests into the photo when the Principal is ready. If there will be more than one guest in the photo, this staff member will advise of any special instructions (i.e. for two guests in a photo, one guest will stand to the Principal’s right and one guest will stand to the Principal’s left).
- Staff Assist #4 – Helps move personal belongings from the “drop off” table to the “pick up” table so they are waiting for the guests after their photo.
- Staff Assist #5 – Gently “pulls” guests away from the Principal.
- Staff Assist #6 – Directs and reminds guests to pick up their belongings.
- For Photo Opportunities with VVIPs, it is a good idea to arrange for additional staff/volunteers (2-4 people) to assist where needed (i.e. helping Staff Assist #4 with moving personal belongings, etc.)